Mladen Penev is an artist based in Vienna where he studied Graphic Design and Advertising at the University of Applied Arts. He works professionally as a freelance art director, creative retoucher and photographer, with a focus on how digital manipulation can create a more dynamic and expressive form of image making. His practice is highly collaborative; often his involvement spanning from the initial phases of a campaign to its realization.

 

1980 born in sofia / bulgaria
1998 - 1999 master class for graphic design at the art academy / sofia
1999 - 2005 master class for graphic & advertising prof. lürzer at the university of applied arts / vienna
2005 graduation at the university of applied arts / vienna master class for graphic & advertising prof. lürzer

 

jobs / experience

2000 internship at barci & partner, young & rubicam / vienna
2001 freelancer at ccp,heye / vienna
2001 photography internship at vienna paint / vienna
2002 freelancer at demner merlicek & bergmann / vienna
2003 freelancer at jung v. matt / vienna
2004 freelancer at mccann erickson / sofia
2004  freelancer at lürzer's int'l archive
2005 - 2007 retouching and photography for ROTFILTER / Vienna
2006 - present freelance art director and photographer
2007 - present creative retoucher for staudinger + franke / vienna

 

exhibitions / shows

2004 billboart gallery europe, 12 cities in europe
2004 kunst:relewandt, kunsthalle, mq / vienna
2005 the power of books is part of the collections of the university of applied arts / vienna
2005 the essence 2005, mak / vienna
2005 fake project art today association / plovdiv / bulgaria
2006 exhibition of the collections of the university of applied arts / vienna
2006 risk teritories, foto exhibition, plovdiv / bulgaria
2006 lange nacht der museen, mak / vienna
2007 photo exhibition, literaturhaus mattersburg / austria
2010 in the name of - thomas k. lang gallery / vienna
2011 transgressions - Eibank Gallery / Sofia
2012 Magnet And Antimagnet - Ata Center / ICA-Sofia - The Institute of Contemporary Art / Sofia
2014 The Dignity Of Man … - MUSA - Museum auf Abruf / Vienna
2014 The Dignity Of Man … - Art Gallery of Bosnia and Herzegovina / Sarajevo
2014 The Dignity of Man … - The Brno House of Arts / Brno
2015 Rabenmütter - Zwischen Kraft und Krise: Mütterbilder von 1900 bis heute - Lentos Kunstmuseum Linz / Linz

 

awards

2004 winner of golden bra award at magdalena festival / slovenia
2004 finalist at bilboart gallery europe
2004 nominated for the lürzer's archive International student of the year
2005 an award of distinction from the creativ club austria

 

publications

2004 let u.s. play - featured in lürzer's archive
2005 tabula rasa in adbusters
2005 tabula rasa - adbusters spoof postcard
2005 Interview in 39 grama, art and culture magazine
2005 tabula rasa in page
2006 tabula rasa in adbusters dasign anarchy book
2007 illustrations for MALMOE 35, 36 and 38
2007 caution Illegal border crossing in fields of transfer book
2010 domus 932, cover
2013 thoughts - freiräume, die presse 19.808
2014 tabula rasa - cles 89
2014 docma 59, artist presentation