2003; borjana ventzislavova, miro nicic & mladen penev 

According to modern definition of “Tabula Rasa”, the idea that the individual can be changed remains, but the power to effect that change is now ascribed to society, not the self - and that power extends to the whole of human nature. Under this view, one can shape the individual with few, if any, restrictions by changing the individual's environment, and thus sensory experiences. As the Lockean idea of "natural rights" no longer holds any meaning under such a view (because "natural" now means whatever society chooses to define), all such schemes end up moving towards one form or another of totalitarianism. 
The project "Tabula Rasa" is conceived for a public space. It considers the systems of values, which define an individual in contemporary society, and more precisely in the European reform states, where the social and human values might be replaced by the totalitarianism of the brands.